How Pay-Per-View Content Works

## Pay-Per-View (PPV) Explained Pay-per-view is a monetization tool that lets you charge for individual pieces of content on top of your subscription price. It's one of the most flexible ways to earn on FANZA. **How it works for your subscribers:** When you publish a PPV post, subscribers see a preview — usually a blurred version of the media along with your caption. The unlock price is displayed prominently. If they want to see the full content, they tap the unlock button and pay the PPV price. Once unlocked, the content stays available to them permanently, even if they later cancel their subscription. **Where you can use PPV:** - **In posts** — Publish a post and set a PPV price. This works whether the post is subscriber-only or free. Even your paid subscribers will need to pay extra to see PPV content. - **In direct messages** — Send a photo or video in a DM with a PPV price attached. The recipient sees a locked message and pays to reveal it. This is popular for personalized or custom content. **Revenue:** You earn 93% of every PPV sale, same as all other revenue on FANZA. **Pricing PPV content:** There's no formula — it depends on what you're offering. A behind-the-scenes photo might be priced at $3-5, while a long-form exclusive video could be

5-25 or more. Pay attention to what your audience responds to and adjust accordingly. If nobody is unlocking a post, the price might be too high for that particular piece of content. **When to use PPV vs subscriber-only content:** Think of subscriber-only content as your regular offering — what people pay the monthly fee for. PPV is for premium extras that go above and beyond. If everything is PPV, subscribers may feel like the subscription itself isn't worth it. The most successful approach is a healthy base of subscriber content with occasional PPV drops for special or premium material.